GFI Protein Summit

Food. One of the three basic necessities. The way we perceive food in our modern life has undergone a huge transformation and as Ad Film Makers Agency we wanted to capture that essence. The importance of food constitution, the emergence of proteins as a superpower in the nutritive space, and the advancement in food tech, are the collective focus of this film. Created for the Good Food Institute, to commemorate their participation in the Smart Protein Summit, it enunciates the rise of alternate ‘meat’ created from plant sources. The film begins with a foreword and concludes with an endsay from the team at the Good Food Institute, providing insightful commentary on the importance and impact of their work.