Aarti | Emperor Akbar Cardamom - A Film By Earth Films Production, Mumbai, India

An ‘Aarti’ in Indian culture can be defined as an auspicious ceremony that is carried out in order to offer one’s gratitude to the divine. It is often characterised by a sense of warmth, purity and goodwill. Furthermore, it ensures the coming together of various members of a community for a common purpose, ensuring solidarity.

The TVC produced and created by Earth Films captures the warmth of an Indian aarti whilst showcasing the purity of Emperor Akbar Cardamoms which are used in the aarti and offered to the divine. The TVC concludes with the tagline ‘Enriching Lives with Goodness’, something that both an Aarti and Emperor Akbar Cardamoms can do! In order to make the TVC realistic and appealing, Earth Films has made use of an Indian devotional instrumental soundtrack to encapsulate the environment of an Aarti along with appropriate lighting and props such as Garlands, Diyas and incense sticks.